How To Create Impact While Attending a Trade Show

Trade shows are great to meet new customers and develop stronger relationships with vendors.

Trade shows are an excellent opportunity to create impact by networking, receiving special training, and accessing new industry trends. Power Assemblies enjoys attending trade shows to engage with representatives from other organizations and identify those who may be interested in becoming distributors of our products. We specialize in building custom, high-quality emergency power solutions. Our team of assemblers creates cable assemblies, power distribution equipment, and electrical controls by hand in our warehouse. In this article, we will be uncovering the benefits of attending trade shows and how you can get the most out of your attendance.

Expand Your Reach by Attending a Trade Show

Attending trade shows is an excellent way to boost brand awareness in addition to your ongoing sales and marketing efforts. Attending trade shows is a chance to create an impact by connecting with new customers and build relationships with vendors that are within your industry. Maximizing your company’s efforts at tradeshows will increase brand recognition and help you reach new customers. Strong brand recognition also builds a sense of familiarity and trust with your clientele, leading to repeated purchasing.

We recommend bringing high-quality brochures and plenty of business cards to help you highlight your product catalog and exchange contact information. Consider speaking at a panel session if you’re running on a tight advertising budget. Speaking at a panel session will get your company in front of many eyes and help to establish you as a thought leader in your industry. Be sure to maintain consistent messaging about your products and represent your brand with confidence and enthusiasm.

Generate More Leads by Networking

Lead generation is a crucial aspect of any business’s marketing strategy. Conferences are packed with like-minded people who gather to collaborate. Leverage this to build new relationships and search for prospective clients who have a need for your products. Outline the exact goals of what you hope to achieve from attending and create a pre-attendance game plan for how to reach each of your goals. Having a plan for the trade show will help your team to be intentional and get the most out of your time there.

When we’re getting ready for an upcoming tradeshow, our team will meet and create a strategy to ensure we have everything we need well before the day of the event. Our team members are product experts that are trained to answer any questions that the show attendees may have about our products. We prioritize exchanging information with distributors, and we always reach back out to them after we return to the office. After a trade show, our team debriefs on what went well and what can be improved for next time. We constantly strive to beat ourselves in creating impact for our distributors through our performance, efficiency, and quality!

Be The Cutting Edge of Your Industry

Being one of the early adopters of innovations within your industry will give you a leg-up against your competition. Staying aware of industry disruptions, such as changes in regulations, market trends, and advances in technology can help your company to adapt and outperform your competitors. Do a walk-through at the beginning of the event and take careful notes on any trends you see. As soon as we arrive at a trade show, we will do a walk-through to see who else in the industry is attending in order to evaluate our competition. This allows us to quickly adapt to disruptions and continue to offer our distributors the top power solutions in the market.

Keep a Calendar of Upcoming Events

Take time to carefully select events that you think would be beneficial to attend. Our staff understands that planning and preparation are keys to success. We strategically plan what events would create an impact and grow our company. After selecting an event, we go through the itinerary and pick training and panels that we want to attend. Finally, we prepare for our attendance by defining KPIs and preparing questions to ask during panel sessions.

Upcoming Events

Power Assemblies is looking forward to attending the 2023 GHC (Governor’s Hurricane Conference) from May 7-12, in West Palm Beach, Florida. The GHC is the largest conference in the United States focused on the preparation, response, and recovery of hurricanes. Our team will be attending many of the trainings to stay educated on current disaster relief efforts. Come visit us on May 10th & 11th at booth #615.

We’re looking forward to showcasing our heavy-duty emergency power equipment, and how it can create an impact by providing reliable power for communities during emergency situations. Each of our products meets or surpasses industry regulations, so you can trust our innovative power solutions to provide safe and reliable power in times of need.

If you’re interested in becoming a distributor, please contact us at [email protected] or call us at (866)-825-8525. If you are not a distributor but are interested in our products, we’d be happy to connect you with an authorized Power Assemblies dealer in your area!